At the beginning, the bicycle is presented as a project that initially needs to go through several stages and approvals before receiving confirmation for mass production. The components to be mounted on the bicycle are determined based on specifications, user preferences, market demands, industry trends, and so on.

The frame is drawn and then transferred to a computer where engineers calculate the strength at various force points, simultaneously establishing the final shape of the tubes, angles, and geometry.

Once the frame is finalized, designers give the bicycle its personality through colors that suit the intended users (children, teenagers, men, women, etc).

After this process, the frame, along with all the components, is assembled to create the prototype bicycle, also known as “series 0.” This unique bicycle is built to verify the compatibility of the components, the quality of materials and assembly, as well as to simulate and test its behavior in various situations it might encounter during use. The bicycle must meet strict safety standards for the user’s protection.

If it meets all the technical conditions and fits the requirements established and approved in the project, the bicycle is ready for mass production.

The mass production process starts at the paint shop, where the frame is sandblasted and prepared for painting in the previously determined color. After painting, the decals are applied according to the design sheet, and the frame is then placed on the assembly line to receive the components in predetermined stages based on their functionality with each other. Each component works closely with others, and the assembly process must consider the assembly steps.

All the specific components for the respective bicycle model are prepared and directed from Eurosport’s warehouses to the assembly line, where the bicycle model is to be constructed.